Marketing through Storytelling

If you want to convince anyone of anything, tell them a story that appeals to their
emotions and capacity for empathy. If you deliver a well-crafted tale, you can transport a client from a perceived problem to a solution your company or organization can provide. Through personal stories, your clients will connect more solidly with you, your product, and your mission, making you the one who scores in service and sales.

https://stignaceartscouncil.org/story.html